The explosion of data in this new hybrid, multi-cloud world means that organisations need a centralised data platform.
In partnership with:

Laurence James

EMEA Snr. Products and Solutions Marketing Manager - Cloud Infrastructure
NetApp
Archana Venkatraman

Research Manager - European Datacenter Research
IDC
Archana Venkatraman is a research manager for IDC’s European Datacenter Research. She covers datacenter technologies including software-defined infrastructures, storage and data management, virtualization, containers, hyperconverged infrastructure, infrastructure performance monitoring, systems management, application development, and cloud services.
Archana also leads IDC’s European thought leadership program on open source technologies. She also contributes to European Digital Transformation, DevOps, Blockchain and IoT research practices.
Before joining IDC, Venkatraman was the datacenter editor at Computer Weekly, the digital magazine and website for IT professionals based in London, where she focused on datacenters, server virtualization, storage, open source technologies, software-defined infrastructures, and cloud computing, liaising with enterprise CIOs and technology vendors to develop deeper insight into the enterprise IT industry. Venkatraman has a master's degree in journalism from Mumbai University.
Archana is based in IDC's London office. Follow Archana on Twitter @archanatweets.
Doug Drinkwater

EMEA Content Director
IDG
IDG EMEA Content Director Doug Drinkwater is an experienced technology journalist and editor whose work has previously appeared on a number of well-regarded IT titles, including CIO.com, ComputerWorld, CSO Online, International Business Times, Macworld, Mashable, PCWorld, SC Magazine and The Gadget Show Magazine.
In his time in technology journalism, Doug has reported on everything from the latest smartphones, TVs and computer operating systems, to the increasing prevalence of Facebook, Google and Twitter in our daily lives. He’s also covered the emergence of some of the world’s biggest start-ups, such as Uber, Hailo, SwiftKey and Box, as well as the leaks on government surveillance from NSA whistle-blower Edward Swowden.
In his current role at IDG, Doug stays on top of the latest market trends and works with the biggest technology brands to tell their story to their target audience.


