Day to day, the process-oriented world of IT and the creativity associated with marketing could be taken as chalk and cheese. But the reality is that the field of marketing is more technology led than it has ever been, and that modern organisations need joined-up, end-to-end thinking. Every part of a business has an impact on the other, including at the CxO level. In fact, CMOs and CIOs could learn much from each other.
This 30-minute webinar, hosted by CIO with Accenture and Workfront, will set out to prove that IT and marketing don't have to be at odds: they can complement one another powerfully to accelerate the digital business.
This panel discussion investigates how leading organisations are making IT an enabler, with joined-up teams, processes and business objectives. The session, featuring Boots UK and Ireland CIO Rich Corbridge and other esteemed experts, will also look at how you can move seamlessly from digital strategy to execution.
In partnership with: